Chances are you ‘started a business’ because you had strong technical skills – in this case organizing. But technical skill is only one of three key pieces that make up the successful running of a true business. The other two pieces are management and marketing. All three must be worked and balanced to truly own a business.
IF: the money doesn’t matter, you can wait for clients to come to you and whether they do or not is OK
THEN: you own a hobby.
IF: the money matters, you do have to market in some fashion but if you do not want to plan for growth and change
THEN: you own your job
IF: the money matters and you want to grow, change and work to improve all three areas of finance, marketing and technical
THEN: you own a business – you are someone who runs and improves an enterprise.
IF: You do all the business functions, but the thrill is in starting new businesses and not managing them
THEN: you are a true entrepreneur – someone who’s goal is to start > run > then sell and then start the cycle over.
Any of these are great as long as you have the one you really want. To be a true business owner is to make a commitment to market and manage/grow/develop your business. You can own your job but it’s an unbalanced model so be prepared for some ups and downs. Set aside money from every project so you have something when projects are scare because you have no plan and marketing efforts are spotty because when you are working you are not marketing and when you are marketing you are not working. This imbalance doesn’t matter if your goal is to own a hobby because the money doesn’t matter.
Based on what you do now what do you own? What do you want to own? If these are not a match where do you need to put time and effort? Marketing? Management?